
About Us
Are you ready to express yours?
Who We Are
BEING at Full Potential is dedicated to a world where the HUMAN POTENTIAL of every individual and organization is fully realized.
We are a global assessment, training and coaching organization committed to unlocking HUMAN POTENTIAL by bringing the attention back to the essence of WHO WE ARE and WHY WE ARE HERE.
From this state of BEING our clients easily see through the complexities and chaos of their worlds, enabling them to move forward with a greater sense of purpose and meaning.
Our global community of 200+ trained and certified coaches and consultants help bring this vision to life.

Our Reach
Across 4 continents we support individuals in their leadership by strengthening the BEING and equip leaders from the for-profit, not-for-profit, political, educational and other sectors in making HUMAN POTENTIAL REALIZATION the centerpiece of transformation within their organizations and institutions.
We invest heavily in research on human-centric innovations and collaborate with academia and industry to develop solutions that help individuals and organizations fully take advantage of their immense HUMAN POTENTIAL.
We are headquartered in Canada with branches in Europe and India, with regional partnerships in South America, United Kingdom and New Zealand.
Our Story
BEING at Full Potential was founded in 2010 by Sujith Ravindran and Mark Vandeneijnde. Having both spent a decade in leadership positions within large multinationals, they were well aware of the challenges organizations faced in harnessing the full HUMAN POTENTIAL of their workforce.
With employee engagement at an all-time low, it was clear that a significant shift needed to take place in terms of how one looks at any organization's most valuable resource — its PEOPLE.
They noticed that the command-and-control paradigm — which had been so effective in driving productivity in the past — needed to be replaced with a more inspiring and allowing way of being with each other in organizations.
This insight gave birth to BEING at Full Potential.
Our Mission
Our mission statements guide us as we explore new frontiers of human potential development and value creation in service of our vision: Every Human, Being at Full Potential.
We hold space for each other, and the wider world, to continuously express more of who we are and find creative ways to integrate our full selves into all aspects of our life.
We relentlessly explore the edge of human awareness & organizational practices, pioneer new frameworks, quantify the unquantifiable, and bring this science into the mainstream as our new collective lived reality.
We are pioneers of new organizational bodies that create the conditions for a new generation of conscious change-makers to collaborate across boundaries, in service of a greater good.
How We Show Up
Standards are Codes of Conduct — practices, principles, shared agreements. They are the means to bring our mission to life.
We trust in the resourcefulness of each person, and we accept others' truth as perfect for them. We are not prone to control, because we know that everyone is on a unique and perfect journey. Whenever the energy is heavy or not flowing, rather than push through, we pause to listen & sense into the wisdom of the moment.
Although we continuously strive to be at our full potential, we recognize that no matter how evolved we are, there is always more to grow into. We embrace, without judgment, all aspects of the human experience and recognize that only then can we access and unleash our full potential.
We see ourselves as conduits rather than creators of the tools, frameworks and training programs that have manifested through us. We claim nothing through copyrights and, whenever possible, adopt an open source approach to evolving this work — so our partners can freely build on and expand the impact of this work in the world.
Everyday we practice the act of being present to others, suspending our judgment and reactive thinking. Instead of being triggered, we let others' input transform us into action and unforeseen breakthroughs. We listen with kindness to the deeper and subtler levels of meaning and emotions within others.
Our People
An interconnected web of visionary coaches and change agents spread across the globe, striving for a world where each person can fully express their unique potential.

Switzerland
Mark's keen sense of insight and market understanding were the source of many breakthrough initiatives during his 10-year corporate career. Co-founder of BEING at Full Potential.

New Zealand
Facilitating transformational change in the field of organisational development, change management, integral leadership development, and full potential youth empowerment.

India
Amrita bears the unique ability to empathize, energize and encourage individuals. Her style of facilitation is empowering as she supports her audience to access their inner wisdom.

United Kingdom
I believe that businesses run with a Heart deliver better results for all stakeholders — a happier, better place to work for employees, customers and communities.
Is this the beginning of your journey? We look forward to hearing from you.